HTC is a vivid example of how a small company can soar up the market rankings over a short period of just a few years. This Taiwanese smartphone manufacturer was founded in 1997. Initially it was assumed that the company would focus on mobile devices powered by the Windows Mobile operating system. During the company’s first 10 years HTC created a wide variety of smartphones and mobile computers. Some models have gained tremendous popularity among certain customer groups.
In the late 2000s, Microsoft put an end to its mobile Operating Systems, and instead launched their Windows Phone. Everyone thought that HTC would also move their mobile phones to this platform. But the corporate management team felt that it would be more profitable to start a revolution and by producing "androids". In this they were not mistaken. The operating system from Google is free, thereby freeing up funds for the development of "hardware".
All this has led to the current state of affairs in the market. HTC entered the top five of the largest companies producing smartphones. Now its products have enjoyed considerable demand. The flagship HTC One tries to surprise every year through innovation and design and its sheer good looks are superior to many of their competitors.