Samsung is one of the South Korean industrial giants that produces electronics. Not many people realise that Samsung doesn’t just produce electronics but also have such diverse activities as the manufacture of chemicals, as well as building aircraft, yachts and ships. The fact that we tend to know only of the electronics end of the business comes down to the sheer consumer success Samsung has had worldwide with its electronic products, whereas far smaller numbers of people are buyers of the industrial range of products.
Since Samsung was established in 1938 the group has produced millions of different types of radios, music players, DVD-players and TV sets. In the late 1990s the company started to enter the mobile phone market, attacking it successfully with colour screens and polyphonic music. But it took a while for Samsung to register real success in this sector. The early phones were decent quality but the pricing was not the most effective. At the time there were all sorts of clamshell phones which posed dealers problems as shop visitors managed to dismantle them.
Samsung is now primarily associated with its Galaxy series, the name given to a range of both smartphones and tablets. After earlier models, the previous flagship S5 model came out in 2014 and became one of the most popular smartphones using the Android operating system. The Samsung Galaxy S7 and Galaxy S7 Edge have now taken over as the flagship models and lead the Android competition with the iOS platform in many countries.