How is Virtual Reality Working?


Games is the top App category for VR across all stores, followed by Education. Data collected at the end of November at the dedicated Virtual Reality (VR) app stores for Samsung GearVR, Oculus Rift, and the VR apps available on Steam show, unsurprisingly, that Games is the top app category across all stores.

Educational content is the top non-games category overall and appears as one of the top 3 content categories.

David MacQueen, Executive Director at Strategy Analytics, told GSMpress that “Steam is the runaway winner with 871 total apps available, almost double that of its nearest rival, the Samsung Gear VR store with 445 apps.

The Steam store provides distribution for PC-tethered VR headsets, including both the HTC Vive and the Oculus Rift. While the dedicated Oculus Rift store had the fewest apps available (192), this does not necessarily mean that it is the least popular VR headset for developers. The data could also be an indicator that developers prefer to use Steam for distribution rather than Oculus’ own store.” His colleague, Adam Thorwart, an analyst at Strategy Analytics, added, “within the games category, while Action is the top category across all platforms, the more interesting data is around casual gaming.

The Gear VR has a high proportion of casual games (10% of all apps) and given that the smartphone market is dominated by casual games this is not surprising for a smartphone-based VR headset. However, it is the Steam store that has the highest proportion of casual games titles (11%). Developers want to get into VR quickly, and Steam is the most popular platform among developers, so many games developers are rushing to market with relatively simple, casual content.”