The mobile game’s publisher, SPYR, has announced that its third and final market in their European strategic outreach and targeted growth program has been successful in France, following previous successes in the German and Russian markets.
Notable highest download rankings achieved for Pocket Starships in France's Apple App Store during the last week (Nov. 14 – Nov. 18) include:
- Game (adventure) category: #1
- Game (action) category: #8
- Game (overall) category: #16
"Our European strategy absolutely needed to include France," said Mike Turner, SPYR's VP of Strategic Partnerships. "The French market has long been a stalwart in the global video game market. Games like Assassin's Creed, Just Dance and Game of Thrones were all created by French companies. In fact, France is second only to the United States when it comes to video game production, so it was only natural that we conclude our marketing push in a gaming-friendly country like France."
Newzoo, a leading global market intelligence firm specializing in games, eSports and mobile, pegs the French video game market as number seven in the world (and third in Europe) when it comes to projected gaming revenue for 2016. The country is projected to generate $2.7 billion in in-game and other related revenue this year and is expected to grow by 1.5 percent until 2018. Further, 49 percent of the nearly 31 million French gamers will spend an average of $164 per year on games; significantly more than the average U.S. gamer, who spends approximately $70 per year according to Gamasutra.
The French video gaming industry is unique in its national passion and support for the video game business. It is home to a strong national union (the SNJV) and a supportive industry body called SELL, both of which help to foster innovation and to help propel international growth of the gaming industry.
Pocket Starships, with its recently launched Hivespawn expansion, is a true cross-platform game that allows players to use PC and Mobile devices to play against other gamers simultaneously regardless of the device they are using. In the coming months, the Company plans to add eSports competition opportunities for its players.